Manya Singh

UX Designer · Seattle, WA

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Coca-Cola Bottle Redesign

Revival campaign

Reviving the form of the Iconic Coca-Cola bottle in a new context with a more sustainable approach and to make it “green” in as many aspects of the life cycle as possible. The "Revived" bottle reducees the space wasted in Coca Cola crates by approximately 90%.

ORGANIZATION

Academic Project

ROLE

Research, Strategy and Product Iterations

Team

System Designer (Me), Visual Designer (2)

Duration

2 Weeks ( September 20')

POSITIONING STATEMENT

We took the idea of Coca Cola spreading happiness forward and kept that as a strong base. The pandemic has changed our lives and our actions. The time has come to revive happiness, after all happiness is something we create.

The brand of Coca Cola already has a very strong position in the market. Its one of the most popular soda brands in the world and our campaign will make it popular for our environment as well.

CAMPAIGN VIDEO

Redesigning for Sustainability

Enduring Vision: Harold Hirsch, Coca-Cola's lead attorney in 1914, stated, “We are not building Coca-Cola alone for today. We are building Coca-Cola forever.”

Essence of the Original: We preserved the iconic shape and vision of the original Coca-Cola bottle, staying true to its timeless legacy.

Innovative Shape: The new bottle is redesigned with a triangular shape, representing a forward-thinking approach while maintaining the brand’s recognizable silhouette.

Sustainable Material: Made from green fiber, the redesigned bottle emphasizes sustainability, ensuring the brand meets future environmental needs.

Future-Focused Vision: This redesign balances Coca-Cola’s historic identity with sustainability efforts, positioning the brand for a more eco-conscious future.

problem with Plastic bottles

Long-Lasting Environmental Impact: Plastics are highly stable and persist in the environment for extended periods, especially when buried in landfills away from sunlight.
Slow Decomposition: Common additives, like antioxidants, reduce plastic’s decomposition rate by resisting acidic contents, extending their environmental footprint.
Health and Environmental Risks: Chemical additives used to enhance plastic's durability can harm both human health and the environment, posing safety issues during production and beyond.

GREEN FIBER:A Sustainable Solution

Biodegradability: Made from 100% bio-based materials, it decomposes naturally without leaving harmful microplastics.

Non-Toxicity: Using natural fibers avoids harmful additives, reducing health and environmental risks.
Recyclability: Fully recyclable, it supports a circular economy by reusing materials like old newspapers and packaging.
Market Potential: Estimated market value of approximately €80 billion, equivalent to 900-1200 billion bottles.

Why Green Fiber bottles?

Multiple End-of-Life Options:

Reuse: Can be used multiple times.
Recycle: Made from recyclable materials, supporting sustainable practices.
Compostable: Naturally decomposes in compost, leaving no waste.
Biodegradable: Breaks down in the environment without harmful residues.
Energy Production: Can be safely burned to generate energy.

Cost Savings:

Costs just 0.39 - 0.58 INR per 250 ml bottle (using recycled or natural fibers), cheaper than PE (2.47 INR) or PET (1.17 INR) plastic.

Shape ideation

Some ideation sketches I made to reduce wastage in the crate and (add shelf display something)

The "Revived" bottle

With the complete redesign of the form of our bottles, we have revived the iconic contour with a new sustainable lens. This new triangle shape reduced the space wasted in Coca Cola bottle crates by approximately 90%.

form and space

Total Volume

Current crate used to transport the product = 25300 ml

Redesigned dimensions:
Side of the triangular base = 7.6cm
Height of the bottle = 26cm

Number of bottles in 1 crate:
the number of old bottles transported = 24
the number of new bottles transported = 38

Space wasted in 1 crate:
Old bottle = 9700ml
New bottle = 600ml

REVIVAL CAMPAIGN

Sustainability and closed loop cycles must now become a global priority, from emerging nations to the world’s largest economies. These solutions ultimately help create a closed-loop system that benefits the environment, serves communities and begins the path to solutions for this generation.

Bottles

With the complete redesign of the form of our bottles, we have revived the iconic contour with a new sustainable lens.

Future

The future will change if a company as big as Coca Cola starts using green fibre (a more sustainable) bottles. They have transformed the bottle industry in the past and they will keep doing so.

Environment

The new bottle is not only recyclable but also biodegradable and compostable. With the newer more compact form, it saves space and reduces the overall carbon footprint.

Fiber

The new bottle is made of revived fibers which otherwise would have been organic waste.

Communities

The new bottle is supporting local communities for its making and changing the way they function.

Happiness

Coca Cola makes people smile. People drink Coca Cola to celebrate and reconnect.

brand

Vision

Our vision is to craft a sustainable future while sharing happiness and compassion. We aim to refresh body and spirit of our stakeholders by making a difference in people’s daily lives, communities and our planet as a whole.

Mission

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

1. To refresh the world
2. To inspire moments of optimism and happiness
3. To create value and make a difference